User Research Is All About Building Confidence with Hana Nagel
The Aurelius podcast is a show that brings you insights, thoughts and tactics from leading UX designers, product leaders and user researchers from across multiple industries and companies. Hosted by Zack Naylor, the show is brought to you by Aurelius — the best user research and insights tool for design and product teams. You can subscribe on iTunes, SoundCloud, Stitcher.
Our guest for this episode is Hana Nagel, Lead UX Researcher for SAP Customer Experience.
Hana will be speaking at the upcoming DesignOps Summit as well as ConveyUX. She’s obviously passionate about user research as she speaks and writes on several topics like ResearchOps, agile in the enterprise and digital strategy.
We had a chance to hear a good deal about her role in a large enterprise doing user research.
Hana shared some very practical tips and personal experiences on just how to establish, scale and succeed doing user research in a large organization.
Hana and I spoke pretty in depth about how to set research up for success at any organization. We talked about how truly understanding your business and its stakeholders will help you better sell, conduct and act on findings and insights from user research.
This is something nearly everyone I know struggles with, regardless of how mature their design or research practice is at their company so I know you’re going to get some great insights from this episode.
Those topics led us to really honing in on what it means to do user research and even understanding why we do.
To that end, we kept coming back to having confidence in the decisions you, your team and company are making, all based on what you learned from real people who are your customers.
There’s obviously many components to doing that well, but it all starts with regularly conducting research and having a central place where you can find and share what you learned.
As some of you know, we built our very own platform that helps UX designers, researchers, marketers and product teams store all their user research data in one place to create a central repository or database of user research knowledge.
Hana and I spoke about this very topic and Aurelius came up as a solution for doing just that. If you’re looking to create a user research repository, archive or library of all your key insights and data, you should check us out Aurelius. Head over to our website for a 14 day free trial and let us know what you think. We’d love to hear from you.
Listen to Episode 31 for highlights with Hana Nagel including:
- How the President of the United States did “user research” and what you can learn from that in your work as a UX designer, researcher and product maker
- Doing user research…about user research, so that you can see much more success with your organization adopting a more user centered mindset
- Focusing on the outcomes of research to create a greater impact with user research at your company
- Learning the behavior of your teams and company in order to sell user research internally
- How to empower other teams to do user research themselves in order to scale user research at your company
- How to turn user research and findings into action and recommendations
- Giving your team and company confidence in doing the right things
Hana Nagel is the Lead UX Researcher at SAP Customer Experience. You can find her on her personal website and on twitter.
This episode was originally published on the Aurelius blog.
Like what you read and heard? There’s more where that came from on the Aurelius Podcast. If you’re looking to get the most out of your user research and customer feedback insights, check out Aurelius for a 14 day free trial.
