What’s the Difference Between Market Research and User Research?
The Aurelius podcast is a show that brings you insights, thoughts and tactics from leading UX designers, product leaders and user researchers from across multiple industries and companies. Hosted by Zack Naylor, the show is brought to you byAurelius — the best user research and insights tool for design and product teams. You can subscribe on iTunes, SoundCloud, Stitcher.
Our guest for this tims is Brianna Sylver. She’s the founder and CEO of Sylver Consulting an international research and strategy firm in Chicago. Brianna has a bit of a duel background in that she has both UX and market research experience. She started in UX design and user research and by chance found herself in situations where she was doing market research later. As she likes to put it she “spends her time with one foot in each world” today.
We had an informative chat where she broke down some common misconceptions about what market research is and the differences between market research and user research or design research.
Brianna also shared some personal stories of project successes and failures she’s had in presenting new innovative ideas (often based on that research) and things you can take away from her experiences.
Brianna and I spoke at length about the importance of doing research. Whether you’re a market researcher, a design researcher or some hybrid like her, we all know it’s vital to truly understand the people we are making things for. We built our very own tool, Aurelius, to help anyone doing customer research and collecting feedback. Aurelius helps you tag, group, organize and search every research note and key insight in one place so you can make awesome products and features. We’d love to hear what you think. You can check it out for a 14 day free trial over at our website www.aureliuslab.com.
Listen to Episode 27 for highlights with Brianna Sylver including:
- The difference between user research and market research
- Using both market research and user research to build a better design strategy
- Why market research may not be what you think it is
- How and when you should think about doing user research more like a market researcher
- Project mindset vs. product mindset
- Tactical vs. strategic UX design
Brianna Sylver is the founder and CEO of Sylver Consulting. An international research and strategy firm in Chicago. You can find Brianna on LinkedIn here.
This episode was originally published on the Aurelius blog.
Like what you read and heard? There’s more where that came from on the Aurelius Podcast. If you’re looking to get the most out of your user research and customer feedback insights, check out Aurelius for a 14 day free trial.
