Why Empathy Matters with Jason Voiovich
The Aurelius podcast is a show that brings you insights, thoughts and tactics from leading UX designers, product leaders and user researchers from across multiple industries and companies. Hosted by Zack Naylor, the show is brought to you by Aurelius — the best user research and insights tool for design and product teams. You can subscribe on iTunes, SoundCloud, Stitcher.
On this episode we spoke with Jason Voiovich, a fractional CMO and the author of a few upcoming books about empathy and humanizing marketing.
Jason has a deep background as a marketer and product creator. He’s had a ton of exposure to working with data in his professional life and he’s seen first had how quantitative data can help, and hurt the decisions we make.
After some time he decided he wanted to write more and is working on a few books about the dangers of quantitative data and the influence it’s had in the world of marketing and product development.
Jason has also been doing extensive research into empathy, what that means and a multitude of professions that are “empathy heavy” in order to be successful.
He spoke with us specifically around some example of empathy in the world of nursing and healthcare, where he shared some pretty surprising findings that are very applicable to what we do as designers, researchers and makers in the digital world.
Jason may not be an obvious choice for our podcast, but you’ll quickly understand why I asked him to join us given how much we discussed understanding people and building empathy.
Of course one of the biggest reasons we made Aurelius is to help you and your teams bring better customer understanding and empathy into every day decisions. Aurelius is a user research repository where you can tag, organize, search and share all your user research data and key insights in one place. If that’s something you need help with, I invite you to check it out a 14 day free trial over at our website, www.aureliuslab.com.
Listen to Episode 34 for highlights with Jason Voiovich including:
- Jason’s background in marketing and consumerism as well as what led him to become an author on the topics
- The pitfalls of focusing too much on analytics and quantitative data to understand your customers
- Why empathy is a key to the future of our work and society
- Jason’s research about empathy
- The connection between empathy and burnout… and what you can do about it
- Doing less to get better results in UX, research and marketing
- What does it mean to be scientific versus “scientism”?
Jason Voiovich is a fractional CMO and the author of several upcoming books about empathy and humanizing marketing and technology.
You can find Jason at his personal website here
Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonvoiovich/
This episode was originally published on the Aurelius blog.
Like what you read and heard? There’s more where that came from on the Aurelius Podcast. If you’re looking to get the most out of your user research and customer feedback insights, check out Aurelius for a 14 day free trial.
